Improving Recall Communication with Multi-Channel Notifications
When a recall depends almost entirely on direct mail, the OEM can never be sure the message actually landed which is a genuine safety, compliance and liability risk. For this Fortune 500 Global Auto OEM, Ferfier layered in-car display and mobile app alerts on top of the existing recall system, and gave dealers and the OEM one place to track every notice from dispatch to closure. Owners now hear about recalls through channels they actually use, and everyone can prove the message was delivered.